What does a digital marketing manager do?
Do you enjoy writing engaging content? Does project management and thinking strategically about reaching an audience interest you? Do you like to stay on top of the latest social media trends? If you answered yes to any of these questions you might enjoy a career in digital marketing.
You might be asking yourself, ‘what is digital marketing?’ A digital marketing manager (also known as a digital marketing specialist or digital marketing coordinator) is responsible for developing and implementing marketing campaigns, ensuring they meet budget and deadlines. To deliver a campaign you will likely collaborate with social media specialists, graphic designers, copywriters, media agencies and website developers – or work across these areas yourself depending on the size of the organisation.
Is a career as a digital marketing manager right for me?
If you’re creative, enjoy collaborating with others and are always striving to improve, a career in digital marketing could be for you. Other skills and attributes beneficial for this role include:
- excellent written and verbal communication skills
- an ability to think strategically
- open-mindedness and a flexible nature
- good analytical skills and a proficiency in working with data
- efficiency under pressure
- in interest in continuous learning and technology.
How to become a digital marketing manager
Every journey to study is individual and there are several paths to reaching your career in digital marketing.To become a digital marketing manager, it’s essential to build a solid foundation in marketing principles, digital tools and strategies. Typically this begins with earning a degree in marketing, communications, or business, followed by gaining hands-on experience through internships or entry-level roles in digital marketing.
At UniSQ, we offer the following degrees in the area of marketing. These degrees equip you with the knowledge, skills, and practical experience needed to excel in digital marketing and prepare you for leadership roles like a digital marketing manager.
Average salary per week
$1264
Future demand
Very Strong
Industries
Related careers
Source: yourcareer.gov.au
© Commonwealth of Australia
Last updated May 2024.
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Digital marketing manager FAQs
What is the average digital marketing manager salary?
The average salary for a digital marketing manager in Australia can vary based on factors such as experience, location, and organisation size. Salaries can rise significantly for those with extensive experience or who work in larger corporations or high-demand industries.
Please see the salary information on this page for further details.
Please see the salary information on this page for further details.
Why become a digital marketing manager?
A career as a digital marketing manager offers the opportunity to be at the forefront of an evolving and dynamic industry. You’ll get to work with innovative technologies, manage diverse campaigns, and continuously learn as digital trends shift. This career offers excellent growth potential, competitive salaries, and the chance to make a significant impact in today’s digitally focused world. If you’re creative, enjoy collaborating with others, and are always striving to improve, a digital marketing manager career may just be for you.
What does a digital marketing manager do?
The digital marketing manager job description includes:
- researching potential demand and market characteristics for new goods and services while collecting and analysing data and statistical information
- supporting business growth and development by preparing and executing market objectives, policies, and programs
- commissioning and conducting market research to identify opportunities in the market for both new and existing products and services
- advising on all aspects of marketing.
What qualifications do I need to become a digital marketing manager?
To become a digital marketing manager, you typically need:
- a bachelor’s degree in marketing, communications, business, or a related field
- knowledge of digital marketing strategies, tools, and platforms, such as Google Analytics or Google Ads
- certifications in digital marketing tools and platforms like Google Ads, HubSpot, or Facebook Blueprint, which can enhance your credibility in the field
- strong analytical skills, creativity, and the ability to manage multiple projects
- experience in managing digital campaigns, budgets, and teams is often essential for moving into a managerial role.
Are digital marketing managers in demand?
Yes, digital marketing managers are in high demand, particularly as businesses continue to prioritise their online presence and digital strategies. With the increasing reliance on digital platforms for marketing, sales, and customer engagement, organisations are seeking skilled professionals who can manage and optimise digital campaigns. The demand is particularly strong in industries such as e-commerce, technology, and media, where digital marketing plays a critical role in driving growth and competition.
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