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Postgraduate

Master of Business (Digital Marketing)

Domestic students International students
Master of Business (Digital Marketing) (MBIZ)
Entry requirements
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Study mode
  • On-campus
  • Online
Campus
  • Toowoomba
Duration
  • 2 year(s) (or part-time equivalent)
Start
  • Feb, May, Sep
Intakes

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Overview

  • Learn to use your digital skills to analyse, interpret and present data to inform marketing strategies and tactics.
  • Develop the know-how, the experience and the insights to be able to operate in this fast-paced industry.
  • As the focus and importance of big brands understanding the data that drives their customers increases, so too will the demand for marketers skilled in the area of understanding the data and making data-driven decisions and drive real business change.
  • Explore topics such a consumer behaviour, developing marketing strategies, using analytics to inform marketing tactics, and understanding more about marketing tools and technologies.

Career outcomes

  • Organisations increasingly require marketing graduates who can integrate marketing knowledge with digital analytics, to promote products or brands through digital channels such as search engines, social media, email, websites and apps.

Entry requirements

  • Completion of an approved Bachelor degree in the area of business, or equivalent
    or
  • equivalent minimum of three years professional work experience (at Skill level 1 -3).

English language requirements

You are required to meet the applicable English language requirements and this degree requires a minimum of IELTS 6.5 with a minimum 6.0 in each subscore. UniSQ also accepts other English language proficiency tests.

If you don't meet the English language requirements, you can apply to study the English for Academic Purposes EAP3 pathway program through the Union Institute of Language (UIL).

Recognition of prior learning or work experience

You may be eligible for recognition of prior learning if you have previously studied or have relevant work experience. This will help to reduce the number of courses that you need to study to finish your program.

Pathways

If you don't meet the entry requirements, we have pathway options available to you.

Degree structure

To complete this degree students must complete 16 units.

Courses to be studied Units
4 x core courses  4
4 x foundation courses 4
2 x 4 discipline study units in a specialisation  8
Total 16

Refer to the UniSQ Handbook for courses to be studied and recommended enrolment patterns.

Other specialisations

Fees and scholarships

Your actual fees may vary depending on the courses you select. We review our fees annually so these may be subject to change.

Approximate annual costs1 for your first year of study (8 units) in this degree are:

Study Mode Cost
Domestic full fee paying

You are responsible for the full cost of your course and are charged a tuition fee.

AUD 31760
Commonwealth supported

The Federal Government contributes to the cost of your course and you need to pay a student contribution.

AUD 16992

1 These are indicative annual fees for 2025. 

Note: Commonwealth Supported places for this degree are available from 2024.

Student services and amenities fees

You may need to pay student services and amenities (SA) fees as part of your course costs.

Loan to help you pay your fees

You may not have to pay your course (subject) fees upfront. HECS-HELP and FEE-HELP allows you to defer your fees until your income reaches a certain level. Find out if you are eligible for HECS-HELP or FEE-HELP.

You may also be eligible to receive financial support from Centrelink.

Scholarships

At UniSQ, we offer a range of scholarships to support your success at university. Find a scholarship that works for you.

How to apply

Complete your online application directly to UniSQ.

Apply direct to UniSQ
Study period  Application closing date Orientation  Study period start date Finish date
Trimester 1, 2025  Monday 10 February Monday 3 February  Monday 10 February  Friday 9 May
Trimester 2, 2025 Monday 26 May Monday 19 May Monday 26 May  Friday 22 August
Trimester 3, 2025 Monday 8 September Monday 1 September Monday 8 September Friday 5 December 

More information on applying key dates is available.

Further information

Discover further information on applying to study at UniSQ that is relevant to you.

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Got questions?

 

Begin your study journey today with the university rated 5/5 stars for graduates starting salaries* and start the degree that’s right for you.

*Good Universities Guide 2024

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