This course introduces students to effective communication over these online platforms. The emphasis is on developing knowledge and skills to effectively use social media and blogging to deliver targeted communications. This course has a four-week teaching period requiring a total of approximately 40 hours of learning. All course learning materials are available on demand.
By the end of the course, you'll be able to:
To be eligible for a digital badge for this course, you will need to successfully complete an assessment which includes:
This level for this microcredential is Proficient.
The material for this course has been designed for students who have already demonstrated a high level of skill in the subject matter. Students must have relevant experience and/or have studied the course material before (at competent level).
You have the option to begin this short course on the following dates:
Dr Caryn Coatney is a Journalism Lecturer at the University of Southern Queensland. Dr Coatney has been an investigative news journalist in Australia and internationally and worked in many fields of communication extensively. Her journalism research has won global awards and has been published in leading journals and books. She has completed a Research Fellowship at the Australian Prime Ministers Centre in the Museum of Australian Democracy at Old Parliament House, Canberra. Her most recent book is Spotlight on Journalism and Popular Heroism (Routledge). Dr Coatney has a PhD (Journalism), Master of Arts (Research and Coursework - Journalism) and Bachelor of Arts (Honours in both English Literature and History).
Generating Social Media can be taken as a stand-alone course. Additionally, it can be combined with the Microcredentials offered below to achieve a total of 1.0 unit of credit. Partial credit cannot be awarded. To be eligible for credit you must successfully complete a stack of UniSQ Microcredentials that, when combined equal 1.0 unit of credit.
The other three Microcredentials in this stack are:
In order to be eligible to apply credit to a program you must first meet all program admission requirements and successfully complete four UniSQ Microcredential courses. The combined stack of Microcredentials can be used to apply for unspecified credit towards a program, provided the program rules allow it. To apply credit, you must first meet all of the program admission requirements and there must be elective space within the program and approval from the Program Director.
