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Postgraduate

Graduate Diploma of Business (Digital Marketing)

Domestic students International students
Graduate Diploma of Business (Digital Marketing) (GDBZ)
CRICOS: 110844G
Entry requirements
View full details
Study mode
  • On-campus
  • Online
Campus
  • Toowoomba
Duration
  • 1 year(s) (or part-time equivalent)
Start
  • Feb, May, Sep
Intakes

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Overview

  • Learn how to analyse, interpret and present data, in order to inform effective marketing strategies and tactics.
  • Gain the in-demand digital skills, experience and insights necessary for success in this fast-paced industry.
  • Understand the data that drives customers behaviour, and how to implement data-driven decisions and drive real business change.
  • Explore topics such a consumer behaviour and marketing strategy development, marketing tools and technologies, and learn to how to use analytics to inform marketing tactics. 

Further study

After completing the Graduate Diploma of Business (Digital Marketing), you have the option to take the credit from your studies and go on to complete the Master of Business.

Career outcomes

  • As the digital world continues to grow, marketing graduates who can integrate marketing knowledge with digital analytics, to promote products or brands through digital channels such as search engines, social media, email, websites and apps, are in increasing demand.

Entry requirements

  • Completion of an Australian university bachelor degree in any area, or equivalent.
    or
  • A minimum of three years’ professional work experience, or equivalent. Further information on admission through work experience is available.

English language requirements

You are required to meet the applicable English language requirements and this degree requires a minimum of IELTS 6.5 with a minimum 6.0 in each subscore. UniSQ also accepts other English language proficiency tests.

If you don't meet the English language requirements, you can apply to study the English for Academic Purposes EAP3 pathway program through the Union Institute of Language (UIL).

Pathways

If you don't meet the entry requirements, we have pathway options available to you.

Degree structure

To complete this degree students must complete 8 units.

Courses to be studied Units
Core courses 2
Digital Marketing specialisation courses 4
Electives 2
Total 8

Refer to the UniSQ Handbook for an example of courses to be studied and recommended enrolment patterns.

Fees and scholarships

Your actual fees may vary depending on the courses you select. We review our fees annually so these may be subject to change.

Approximate annual costs1 for international students' first year of study (8 units) in this degree:

Study Mode Cost
External/Online

You are responsible for the full cost of your course and are charged a tuition fee.

AUD 32960
On-campus

You are responsible for the full cost of your course and are charged a tuition fee.

AUD 32960

1 These are indicative annual fees for 2025. 

Student services and amenities fees

You may need to pay student services and amenities (SA) fees as part of your course costs.

Scholarships

At UniSQ, we offer a range of scholarships to support your success at university. Find a scholarship that works for you.

How to apply

Complete your online application directly to UniSQ.

CRICOS: 110844G

Apply direct to UniSQ
Study period  Orientation  Study period start date Finish date
Trimester 1, 2025  Monday 3 February  Monday 10 February  Friday 9 May
Trimester 2, 2025 Monday 19 May Monday 26 May  Friday 22 August
Trimester 3, 2025 Monday 1 September Monday 8 September Friday 5 December 
Two men collaborating at a computer workstation in an office environment.

Got questions?

 

Begin your study journey today with the university rated 5/5 stars for graduates starting salaries* and start the degree that’s right for you.

*Good Universities Guide 2024

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